Business customers are adopting cloud

Cloud growth is faster than overall IT growth

There are many reason why business customers adopt cloud. If you do a search on the internet, you’ll come across following reasons :

Reduced cost
This is probably the most arguable topic… but if you take cloud storage like BLOB or S3 as an example, you can hardly buy or maintain on-prem disk systems for the same price.
Flexibility
Cloud delivers the flexibility to work from any location, be it in the office, from home or in the field. Setting up the same type of flexibility with your private on-prem datacenter is a hard task.
Scalability
Planning for unexpected growth or even downsizing is hard when talking about physical servers, storage and licenses. Public cloud platform are built around principles like auto-scaling. When you need the performance, you get it, when not needed anymore, it turns off.
Integrated High Availability
Traditional datacenter setups need planning around high availability… often requiring managing multiple interlinked data centres. The public cloud platforms are based on high available data centres, so you do not have to worry about data loss.
Data security
Public cloud is secure by design. Attaining the same level of security within your on-prem server and storage setup is is rather complex and expensive.
Wide range of options
Cloud offers a wide range of options in the IaaS, SaaS or PaaS. Each of these groups have subcategories offered across several providers. Many times, you even have the try-before-you-buy possibility.
Improved collaboration
And last but not least, cloud offers improved collaboration… Just take a look at the possibilities of Office 365 with integrated Skype, OneDrive, etc.

More important, as a business partner, you need to adopt to cloud. Market research indicates that a vast share of companies plan to source more than half of their IT capabilities to cloud;
A majority of them plan to source cloud through value add business partners;
An even more anticipate the need for consultancy, training and implementation services…